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LINCOLN HEALTH SUPPLY
Digital Marketing Initiatives
Disclosure: Lincoln Health Supply owns the rights to the below content. This content was designed, developed, and scripted by Lauren N. Bodden. Neither the videography nor video-editing of the below LHS commercial nor the coding of the website refresh were done by Lauren N. Bodden.
Commercial 2024
Lincoln Health Supply's very first commercial was aired on COZI and NBC channels to broaden the company's marketing tactics, extending its scope of brand awareness through the channel of television media. With the help of (former) NBC6 News & Media Producer, Arlene Borenstein, and Fort Lauderdale's quadruple board certified in cardiology, internal medicine, nuclear cardiology and echocardiography physician, Dr. Tiffany Sizemore Di Pietro, D.O., F.A.C.C., I drafted the script and directed the above commercial.
Website Refresh 2024
Since type 1 and type 2 diabetes affect the daily lives of so many across the country, my main objective for refreshing Lincoln Health Supply's website was to provide its customers (or patients whom it supplies) with an unwavering sense of security through its services. The previous website lacked the company's credibility (through accreditations and customer reviews), interactive visuals, user-friendly functionality, and clear language. This new version of LHS's site allows its patients to communicate with the Patient Care Team (through call-to-actions), effectively check their shipment status (through Lincoln App), and more comprehensively inform themselves and/or their healthcare providers of any resources.
Brand Guidelines
Pitch Deck
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